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Press Releases The rapidly changing field of customer engagement — how marketers attract long term customer brand loyalty — was the focus of the third annual Professors Institute at ok��Դ�� Cox. The school’s Brierley Institute for Customer Engagement hosted the event in January, in partnership with Marketing EDGE, a national nonprofit with a track record of connecting students, academics and professionals to the resources they need to stay ahead.

Press Releases LLI Director Shares Perspectives on Higher Education’s role in Advancing Latinos

Faculty Research In new research, ok��Դ�� Cox's Sal Mistry and co-authors unpack the challenges for employees belonging to multiple teams and offer ideas for creating a better multi-teaming environment.

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Press Releases The program, now open for enrollment, will expand access to wider audience of business professionals to provide data-centric offerings.

Faculty Research For more than three years, ambiguous wording in the Texas Penal Code led to inconsistent treatment of black and white arrestees for low-value shoplifting, according to a new study by a professor at ok��Դ��. Black women are affected most by inflated charges arising from poorly-defined law.

Faculty Research ok��Դ�� Cox Marketing Professor Chaoqun Chen analyzes how consumers shop around various retail formats and how their behavior changed during the Great Recession. Her findings uncover truths about how consumers from different income levels adjusted to a new normal in their weekly treks.

Press Releases How do businesses use Customer Engagement as a competitive tool to combat disruption? A panel of marketing experts pondered that question at a recent symposium titled “Engaging Customers in a World of Disruption,” hosted by the Brierley Institute for Customer Engagement at ok��Դ�� Cox School of Business.

Faculty Research Just when “simple" worries about the economy and the elections were on our minds, a new source of risk to the financial system emerges…

Press Releases Fast-growing Carrollton Company Moves up from No. 3 Last Year

Faculty Research What if clinical trials could be conducted faster, required fewer patients, cost less, and led to improved health? "Our approach is good for patients, companies, and the public health at large, which would come from needed drugs being on the market sooner," states Vishal Ahuja, ITOM professor at ok��Դ�� Cox.

Cox News From the mundane to the sublime, points-based loyalty programs are ubiquitous today. But are they driving real loyalty? Marketers who use points to build behavioral loyalty may drive incremental sales, but they’re missing an opportunity to foster far more profitable attitudinal loyalty.

Coxtoday Explore the 4th Industrial Revolution's impact on technology, business, and society, highlighting transformative changes and future trends.

Coxtoday Professor Miller explores and examine the economic impact of financial protectionism, including its costs and consequences on global trade and investment flows.

Coxtoday ok��Դ�� Cox School of Business is know for innovation and a run-wild spirit. Hear about the latest at the Cox School.

Coxtoday Professor Bhattacharya explores street earnings reportings by public companies, formally known as non-GAAP earnings disclosures.

Coxtoday Explore the economics behind the valuable commodity of attention, analyzing its impact on marketing, media, and consumer behavior.

Coxtoday New research by Associate Professor Maribeth Kuenzi and co-authors reveals that leaders' and subordinates' perceptions of ethics and leadership often differ from each other. The employees who experience this disconnect between perception and reality may lash out in negative ways. Managing this difference of viewpoints has important implications for the workplace.

Coxtoday Uncover the shifting currents of global trade in North America, exploring emerging trends, challenges, and opportunities in the evolving market landscape.

Cox News In her new role as Chief Operating Officer, Gibbins will now assume responsibility for the Global Supply Chain and Research and Development organization

Faculty Research At a time when capital has never been more mobile and available, financial protectionism is on the rise. The costs of these economic nationalistic policies are little known however. In new research, ok��Դ�� Cox Finance Professor Miller and co-authors reveal the important consequences of government-related incursions in deals between foreign and domestic companies and the resulting decline in shareholder value for a wide range of industries.

Cox News Neha Husein ’19, the student innovator behind Just Drive, a mobile app that rewards users who lock their phones while driving, has been invited to talk about her app at a Texas Department of Transportation event on November 8. Husein’s app helps Texans abide by state law, which prohibits writing, reading and sending electronic messages while driving.

Cox News Congratulations to the Class of 2018!

Cox News 2018 Distinguished Alumni and Outstanding Young Alumni Awards Presented

Faculty Research The new scarce resource is attention, notes Marketing Professor Mili Mormann of ok��Դ�� Cox. "We live in an attention economy, and our attention is limited." Through a multi-disciplinary approach, Mormann and co-author Cary Frydman reveal how attention is operating to influence economic choices in their novel research. "Attention is the step that leads a manager or consumer toward an action," she states. "We know we have about eight seconds to deliver a message on social media, in a TV ad, or for an investing decision or health care choice. But we do not know exactly how attention operates, in spite of the industry performing studies to gauge attention."

Cox News The focus of the gathering was technology, innovation, big data and entrepreneurship.

Faculty Research When it comes to corporate governance, hedge funds are the new sheriffs in town. That’s the take-away of “Do Activists Turn Bad Bidders into Good Acquirers?” Associate Professor of Finance Nickolay Gantchev and his co-authors reveal new insights about the mergers and acquisitions strategy of firms that shareholder activists target.

Coxtoday The government’s retirement savings subsidies benefit the investment industry more than savers, shortchanging taxpayers and compromising retirement security.

Coxtoday Discover Bill Dillon's inspiring journey from stock boy to esteemed professor and senior associate dean, showcasing dedication and leadership.

Coxtoday Explore the Dean’s legacy in elevating Cox School to prominence, showcasing key achievements and transformative leadership that shaped its success.

Coxtoday Cox School professors drive research excellence, enhancing business practices and policy, and contributing valuable insights to industry and academia.

Coxtoday Sophisticated investors rely on street earnings signals for better insights and superior returns, revealing key strategies for smarter investing.

Coxtoday Explore the impact and achievements of Cox women making strides in business, leadership, and innovation, highlighting their transformative contributions.

Faculty Research Getting inside the mind of the chief executive officer is a difficult research avenue. Knowledge about how CEOs process information, their cognitive style, has been relatively sparse. Strategy Professor Daniel Zyung of ok��Դ�� Cox and co-authors unpack the cognitive mechanisms of CEOs in new research — and reveal how and why it matters. "Basically, this is a study about CEOs’ information processing style," Zyung says, "with many important implications, including their firm’s growth strategies."

Press Releases Fast-growing Frisco Company Moves up from No. 5 Last Year

Faculty Research The emergence of U.S. shale oil has expanded the global supply of oil. New research notes that the long-run impact of shale oil will depend on how much can be produced and how much it will cost. Few have good answers. In recent research, finance professor and energy expert James Smith of ok��Դ�� Cox with co-author Thomas Lee determine what portion of known shale resources are economically viable at various price points and how many wells are likely to be drilled. So far, only a small portion of drilling sites have factored into the shale oil boom, according to Smith, and we have only depleted a fraction of U.S. shale resources.

Faculty Research The U.S. healthcare system is the most expensive system in the world. Identifying ways to lower costs and have better health outcomes is a primary goal for health care managers and providers, policymakers and consumers. In new research, ITOM Professor Vishal Ahuja of ok��Դ�� Cox and co-authors show that better continuity of care lowers costs and wasted effort, reduces time to see specialists, and produces significant savings in hospital system resources. They identify how "gatekeepers" are key to a more optimal and healthier system.

Faculty Research As policymakers around the globe continue to debate options to incentivize retirement savings, new research uncovers some game-changing facts. The two main competing options consist of traditional tax-deferred savings vehicles like 401(k)s and IRAs, in which savers contribute pretax money and pay tax on withdrawals, or Roth-type plans, whereby savers pay taxes first and withdraw funds tax-free upon retirement. Which type of scheme is better depends on which side of the table one sits. In their paper, ok��Դ�� Cox Finance Professor Mattia Landoni and co-author Zeldes discover that under a Roth-type regimen, government fares better, largely because of the investment fees that government implicitly pays in traditional tax-deferred accoun

Coxtoday Latest research explores how bond mutual funds could help prevent the next liquidity crunch and stabilize markets; read more on the ok��Դ�� Cox faculty research.

Coxtoday Discover how crowd-driven insights and technology are transforming Wall Street, reshaping investment strategies and market dynamics.

Coxtoday Employee engagement is irrefutable crucial to company success. Review the research out of ok��Դ�� Cox

Coxtoday Business analytics and human decision making are inextricably linked. Read more about this research.

Coxtoday Former Dean Matthew Myers envisions a bold future for Cox, leveraging existing strengths to drive innovation and excellence in business education.

Faculty Research Regulators of financial markets, including the Federal Reserve Bank and the Securities and Exchange Commission, worry about a liquidity crisis in the corporate bond market. The financial market crisis of 2008-2009 involved domino-like liquidity shocks and regulators wish to steer clear of them if they can help it. In new research, ok��Դ�� Cox Finance Professors Venkataraman and Jotikasthira show that some bond mutual funds are filling the role of a liquidity supplier, alongside a decline in dealer participation in market-making activities.

Faculty Research Today, many crowd-sourced investment research venues and platforms co-exist on the Internet, with new competitors continuing to arrive on the scene. These new entrants are becoming a source of information for investors and capital markets that rival the incumbent sell-side analyst research model. Technological innovation is making it so, along with smart entrepreneurs identifying market opportunities. In new research, ok��Դ�� Cox Accounting Professor Stanimir Markov and co-authors examine how this increased competition is shaking up the status quo.

Faculty Research The findings will help inform policymakers’ rulemaking to prevent future crashes and better design market structures.

Coxtoday Uncover the secrets of high-frequency traders and their influence on financial markets in this CoxToday article.

Coxtoday Explore why layoffs often happen in clusters, as outlined in this insightful ok��Դ�� CoxToday blog post. Understand the factors driving simultaneous job cuts and their implications for businesses and employees alike.

Coxtoday Discover the key players driving modern market shifts and their impact on industry trends in this engaging ok��Դ�� blog post.

Coxtoday Explore the Dean’s legacy in elevating Cox School to prominence, showcasing key achievements and transformative leadership that shaped its success.

Coxtoday Explore how a Cox School leader excels both in the business school and the community, showcasing impactful contributions and leadership beyond the classroom.

Coxtoday Discover Niemi's lifelong passion for economics, highlighting his influential career and dedication to advancing the field through teaching and research.

Cox News

Press Releases Veteran administrator will continue to serve on Cox faculty

Press Releases Six New Cities Added to the Top 20 Lists of Arts Vibrant Cities in the U.S. Data-driven Assessment Ranks Cities by Arts and Cultural Assets

Press Releases The ok��Դ�� Cox School of Business Bachelor of Business Administration (BBA) degree program remains ranked at no. 21 in the nation in Bloomberg Businessweek’s 2016 Ranking of Best Undergraduate Business Schools.

Cox News Event Proceeds Benefit Energy Student Scholarships

Press Releases The state-of-the-art Sheffield Lab will give students a unique experiential learning opportunity as they prepare to enter the energy industry. The hands-on learning space is dedicated solely to the advancement of energy investment-related education.

Cox News The state-of-the-art Sheffield Lab will give students a unique experiential learning opportunity as they prepare to enter the energy industry. The hands-on learning space is dedicated solely to the advancement of energy investment-related education.

Faculty Research The use of big data in the health care industry, the largest sector of the economy, offers many benefits for the overall economy, businesses, and the health and well-being of people. In a first-of-its-kind study, ok��Դ�� Cox ITOM Professor Vishal Ahuja and co-authors show how the use of data can validate life-changing health care findings. Additionally, this new approach using big data demonstrates how regulatory agencies can advance their governance missions by monitoring public safety with more robust, real-time analytical methods.

Faculty Research With literally troves of corporate information available online for analysts to sift through, how can firms differentiate their message and convey complex, meaningful information to those who need it? The increasing number of analyst days, a long-form presentation by publicly-listed companies, indicate a trend toward a greater demand for face time with management. In novel research, Accounting Professor Stan Markov of ok��Դ�� Cox and co-author Marcus Kirk study analyst/investor days as a disclosure medium that large firms with complex operations use to deepen stakeholders' understanding about the firm's outlook and valuation.

Faculty Research Are people hard-wired to reach agreement, even when a deal is less than optimal or below a bottom line? According to new research by Management Professor Robin Pinkley and co-authors, as if force of habit, when faced with an offer people are reaching agreements and sealing deals when not agreeing might be a more rational choice. This phenomenon is based on the tendency of people being averse to impasse and attracted to agreement.

Faculty Research The oil and gas industry has received a bad wrap about drilling for shale gas. Since late 2008, when prices collapsed owing to demand destruction from the economic crisis and an abundance of supply, prices of natural gas have remained low. From an all-time high of $14 per mcf (thousand cubic foot) they have fallen to under $3 today. Critics have charged that too many gas wells have been drilled given the low prices, and that the gas boom is unsustainable. ok��Դ�� Cox Finance Professor James Smith's new research says the facts do not support that claim.

Faculty Research The conventional method used by the oil and gas industry to report on upstream operations and results distorts profitability and valuations. Industry practice is to use "barrels of oil equivalent" or BOE— a measure that combines oil and gas volumes based on thermal parity, or the energy content of the source. Research by Finance Professor James Smith, the Maguire Chair of Oil and Gas Management, shows why and how the BOE convention has overstated the cost of adding reserves, the principal asset held by these firms. This comes at a time when the industry can scarcely afford miscalculations to their detriment.

Faculty Research Companies buy back stocks for a variety of reasons. One rationale is a key motive for a new study: Managers of undervalued firms use stock repurchases as a mechanism to signal firm value. Curiously, Finance Professor Stacey Jacobsen of ok��Դ�� Cox and co-author Utpal Bhattacharya find a large number of firms announce share repurchases but do not actually follow through with the buyback. The stock market tends to view repurchase announcements as good news, according to its reaction.

Faculty Research In the U.S., shareholder voting and activism is increasingly used to influence firm policy. New research by ok��Դ�� Cox Finance Chair Darius Miller and co-authors suggests that shareholder voting can be an effective governance mechanism in countries outside the U.S. "This is important," says Miller, "since in many countries outside the U.S., the need for governance is greatest." The authors set out to test shareholder activism in global markets in a first-of-its-kind, large-scale study. Prior to this paper, there was not any evidence on whether shareholder voting in other countries was effective or not.